Dr. Joachim Jung

Partner*, attorney-at-law, certified specialist in intellectual property law, certified data protection officer (TÜV®)

Dr. Joachim Jung

Partner*, attorney-at-law, certified specialist in intellectual property law, certified data protection officer (TÜV®)



Studies and Doctorate at Georg-August-University Göttingen
Legal traineeship in Hamburg and Lower-Saxony
since 2013 attorney-at-law
2013 - 2018 Lubberger Lehment
since 2018 attorney-at-law at Möhrle Happ Luther
since 2018 certified specialist in intellectual property law
since 2020 partner at Möhrle Happ Luther
since 2020 certified data protection officer (TÜV®)

Areas of specialization

Trademark law

  • Advice on the design and filing of national, European and international trademarks before the DPMA, EUIPO and WIPO
  • Consulting on the strategic positioning of (international) brand portfolios
  • Years of experience in the judicial enforcement and defense of trademark claims
  • Attacks against infringing company and product names
  • Drafting of trademark purchase and licensing agreements

Competition law

  • Advice on the design and implementation of advertising campaigns, product packaging and new forms of advertising
  • Advice on misleading advertising, comparative advertising and obstructive or discriminatory advertising
  • Years of experience in the enforcement and defense of competition law infringements in and out of court
  • Years of experience in the action against false product information and unfair product imitations on trading platforms such as Amazon and Ebay

Pharmaceutical law with focus on drug advertising law

  • Advice on drug advertising requirements, misleading advertising, advertising for unauthorized drugs and off-label use
  • Out-of-court and judicial representation in proceedings under drug advertising law
  • Naming and labelling of drugs and medical devices
  • Advice on grants and discounts as well as parallel and re-imports

Copyright- & Media law

  • advice on general copyright and media law issues
  • Representation of private individuals and companies in the protection of personal rights
  • Advice on copyright-relevant contracts and questions regarding the granting of rights of use
  • Consulting on the use of social media campaigns, influencer marketing and product placement

Design and utility model law

  • Advice on the legally compliant design of products
  • Advice on the registration of designs and utility models and the selection of the appropriate property right
  • property right searches and official application and cancellation procedures
  • Legal action and defense in and out of court in case of (alleged) design and utility model infringements
  • Proceedings against product copies and imitations

Combating counterfeiting and parallel imports

  • Many years of experience in combating product counterfeiting and imitations, especially on online trading platforms such as Amazon, Ebay and Alibaba
  • Advice on the obligation of trading platforms to immediately takedown illegal offers of third parties
  • Preventing the import of infringing or parallel imported products


  • Consulting for the legally compliant implementation of online business models, websites and apps
  • Securing and transferring domains and representation in domain disputes
  • Advice on commercial appearance on social media platforms and the use of social media campaigns and influencer marketing
  • Advice on the liability of operators of trading platforms and marketplace traders

IT contract law and software law as well as license agreement law

  • Preparation of IT contracts, in particular software purchase and license agreements as well as service contracts
  • Drafting of copyright and other license agreements; trademark license and delimitation agreements
  • Advice on (IP) transactions

Data protection law

  • Advice on general data protection issues
  • Auditing according to data protection law and creation of data protection concepts
  • Review of data protection-compliant business models and software solutions
  • Review and creation of privacy policies and cookie banners
  • Enforcement and defense of claims for information
  • Advice on the implementation of the requirements of the Trade Secrets Act (Geschäftsgeheimnisgesetz)


German Association for industrial property protection and copyrights




Legal 500 EMEA, Recommended Lawyer
Legal 500 Germany, Recommended Lawyer
Best Lawyers, recommended since 2025


  • Jung, Die Kohärenz von berufs- und produktbezogenen Werbebeschränkungen in den Medien, 2015